Time and again, in my conversations with organizations and groups of all kinds, people want to figure out how to use the internet more effectively to connect their organization with potential constituents. In this recent article from Northwestern University, Religious Practice by PC, several good examples are cited for connecting churches more effectively with people via the Web:
Pilsen Community Christian Church also uses the Web to attract new members... many people report that they first heard about the church through its Web site."People just Google 'Pilsen Christian' and we're in the first five results," Orozco said.
... Some of the church's members started an organization, A New Thing, which provides worship materials in video, PowerPoint and mp3 form for the various church sites.
Orozco translates resources for his church's Sunday services in English and Spanish, which are attended by about 140 people, but also translates traditional worship styles for people who are increasingly used to the interactivity the Web and multimedia provide.
"We have to find ways to be relevant, to be that church that people need," Orozco said.
... Community Christian Church offers its multimedia resources on its main Web site, for those who want to access them at home, but they emphasize that meeting with other believers is key to getting a full experience, Orozco said.
To dig into more about how Community Christian Church develops its programming and messages to be in sync, be sure to read The Big Idea: Focus the Message-- Multiply the Impact. To see how blogging can be used to open up the conversations between your church, its members, and its surrounding neighborhood and even the world, read The Blogging Church for detailed insights and examples!
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